You know what sucks? Getting dumped from your Kayak, making a wet exit, and bumping your head on ice chunks on your way back to the o2 above, that sucks.
What sucks even more is knowing that your car is still 6 miles down river, it’s 38 degrees outside at best, and your clothing isnt going to dry, or insulate you for the next 5 hours. That’s the worst, well, even worse would be someone stealing your yak after you finally made it to the pull-out point, but that’s a blog post for later.
So we started putting our custom NiceNines designs onto tee’s made with Dri-Release Fabric, and like a Philly Cheesesteak or Sherbet Push-ups it is one of those things that makes you wonder about humanity for not thinking of it earlier. Now you can have a nice looking shirt, that also performs nice. Why bring 3 shirts to work?
Dri-Release fabric is mostly polyester with a touch of real cotton, that gives it a 
non-plastic, non-fake feel that you can easily wear all day long. Another bonus is you are no longer going to stick out in a crowd like running-in-place guy, to everyone else your regular tee and jeans guy.. Little do they know!
Dri-Release fabric is also embedded with Fresh Guard, an odor blocking treatment that prevents the stink from locking on to your clothes and ruining your evening. This treatment is part of the woven fabric and will never wash out, or wear off like some other odor blocking inventions. Wash em five times a week, they don’t care.
So if you ride, run, paddle, climb or fall, we really think you will appreciate the new Breathless tee’s. Of course, just like our traditional $9 designer shirts, if you destroy one doing something awesome, we will replace it, for free.
